Tuesday, 11 December 2018

5 Reasons Why Women are the Masters of PR

If you’ve ever worked with Public Relations Agency, chances are there that your mentor or colleague must be a woman. The number of women working in this sector is more as compared to men and is commonly said that PR is a female dominated industry. According to the Bureau of Labor Statistics, women comprise 63 per cent of PR specialist roles and 59 percent of PR management positions. With each passing day, the number of women involving themselves in multiple jobs from client handling to business development is on a rise.

There are reasons why women are more attracted to the sector as compared to men.

Women have a Better Convincing Power: Women have the natural ability to convince. Moreover, they are better attuned to the customer’s requirements, ensuring satisfying relationships. It is because of this quality, women are better handlers of crisis management.

Long-Term Association: It is a known fact that women are more sincere than men and this is the reason they tend to sustain relationships over a longer period of time, a trait crucial for any the PR firm.

Women are Social Butterflies: Studies have proven that women are more social than men. Most of them are socially charismatic and have great networking skills. Famous for their high interaction levels, women can strengthen any business collaboration.

Flexibility in Work: Many a time PR offer job as freelancers, so many women take such jobs especially when they have kids to take care of. This reduces their possibility to leave their job as they can continue from home with flex-time.

Women have More Patience: Women are more patient than men so they tend to opt PR sector and do better.

With all the above qualities women outnumber in PR sectors more.

   The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Tuesday, 4 December 2018

Tips to Hone your PR Content

It is rightly said that Content is King in the Public Relations as it is the most essential requirement in the working of any PR company. For this, companies are spending huge money and energy in the content creation. If one has flair in writing can make a bright future in Public Relations. Given below are few of the tips to enhance your content.

Thirst for Research : The main purpose of the research is to get deep into the topic so that something helpful can be churned out which can be helpful in writing content and finally making a good image of your client.

Good in Grammar : A strong grasp of grammar will help you to enjoy a hurdles journey in any PR company. Having good command over grammar is as essential as knowing your own religion.

Flow is the Golden Key: Proper flow can help in the betterment of one’s content.

Avoid Plagiarism: Plagiarism is using others' ideas and words without clearly and properly acknowledging the source. To create an impactful content, a content writer should avoid it.

Time Your Writing : Delivering your work on time is essential, no matter how better you write, but if you do not submit your work on time then it is worthless. So a good content writer completes his work on time.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Monday, 19 November 2018

Connections in the PR sector

PR or Public Relations is the professional maintenance of a favorable public image by a PR agency, other organization or a famous person. Creating contacts in this world is as mandatory as breathing oxygen.

A Great Source of Ideas and Information: It provide an opportunity to exchange story ideas for the ultimate client: thus help in building the positive image of our clients.

Boost Confident Level: Knowing people: being asked about your opinions, ideas and implementing your ideas is exactly what you need especially if you are an introvert who’s looking to advance them self in a PR field.

Lead to Promotions: It leads to gain more advocates and help in extending ones reach. The more correlations a person establishes the more leaders will take notice of him and finally, he gets promoted to higher levels.

Allow to Help Others: With this, a person gets a chance to help the needy one. Granted, our motives in the professional world are rarely philanthropic, but helping someone else with their personal or professional problem is always rewarding.

Social Media Works as a Catalyst: In today’s world of technology there is one of the easiest and most effective ways of connecting with other PR firms or professionals is by utilizing the power of social media. It has widened the scope of connections whether it’s Instagram, Facebook, LinkedIn or any other social media platforms.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Wednesday, 17 October 2018

Common Myths Associated with PR Fraternity

A “Public Relations is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in the society and people develop myths relating to the PR fraternity.

 Enumerated below are the common myths associated with PR fraternity.

A PR is only creating media relations: It is true that PR professional deals with a media, these two are like a match made in the heaven. But it does not mean that it works only with media. A PR Professional also deals with the target audience so that both your company and your audience benefit.

It’s a glamorous world: Many think that a PR is glamorous world where a person attains star studded glitzy parties but it’s untrue. It involves hardship like the other fields where a PR personal satisfy the client to fulfill the assigned task.

Women dominated job: There is a misconceived notion regarding PR that it is a women dominated workspace, but men too are also prevalent to this profession

Good products do not need PR: Some people are with the view that PR is needed only to improve the image of products which are bad or personalities who are dealing with controversy. That is untrue as people who have well –trusted products and are known to be having a good reputation should continue to hallmark this viewpoint in the spotlight and make it their USP.

There are some of the other myths associated with the fraternity. But it is up to us to understand the PR working nicely to avoid myths.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Friday, 14 September 2018

Role of PR in Crisis Management

Crisis Management is an art of handling unexpected events which can deteriorate the reputation of an organization. A PR agency should always be ready for it and should concentrate on limiting the damage caused to the organization.

Following are the steps a PR professional or an agency should follow:

  Advising and guiding: a foremost step of a PR agency is to plan a strategy as per the situation and then providing the organization with appropriate solutions to deal with the crisis.

  Handling Media: As soon as the agency finds a solution to the crisis, it has to deal with the media by either organizing press conferences to answer the questions of media or by personally talking to the concerned media personals. 

 After crisis support: Once the PR agency has dealt with the crisis they need to provide the after support that will create a positive impact on the reputation of an organization. This can be either done through press releases or by accepting the fault and assuring the public that all the required measures will be taken to minimize the impact of the crisis.

Thus, a PR agency needs to work out in the best way possible to deal with the crisis. The way it handles the crisis, it defines their efficiency to work. To provide good crisis management services one requires good networking with media as well as appropriate planning for the crisis.

The author of this opinion article is Ms. Mandavi Golani at PR Professionals

Monday, 10 September 2018

PR – The Art of Telling Stories

Human beings love stories, which get reflected in the exquisiteness of one's existence, lying in the fables they carry. Humans have been creating stories, sharing and passing them on, for as long as our species have existed. Stories help create a new world, simplify any complex idea and most importantly, help one connect with others emotionally. The art of storytelling defines infinite human creativity which plays an important role in the trade of influence, persuasion and trust, whatever the medium be.

Today, every brand has a story to tell and it is mostly through PR, a brand can engage their audiences & possible customers more efficiently. Efficacious storytelling is driven by the intellectual growth of a PR. And any non-ordinary PR evangelist understands the power of communication. The content pitched, should have the ability to engage and educate its audience. The way of packaging content, covering the intended masses in a refreshing, innovative manner is what defines a successful Public Relations storytelling. Any deliciously crafted tale finds inclusion in publications without much resistance and entertains its readers in the most fascinating ways. This highlights the relevance and uniqueness of a narrative that is easily digestible in a world where everything seeks the attention of a human being.

An influential narrative has the ability to create a genuine and sincere connection between brands and its audiences, sowing the seeds of long term brand loyalty. A successful PR professional is the one who can persuade the world through his skillfully crafted stories that taps into people’s emotions like never before, laying the strong foundation for the storyteller to grow along with the brand it represents.

 The author of this opinion article is Ms. Priyanka Sawhney at PR Professionals

Friday, 23 March 2018

What Key Criteria do Companies use to Evaluate Regional and Global PR Agencies?

1. A Good Name with Experience:

 An experienced PR agency with a good reputation is one of the key criteria for the companies to be taken into account in order to evaluate a PR agency. The agency must be a renowned agency with years of experience in that field.

2. Competitiveness:

When choosing a PR agency, it needs to be sure about the competitiveness of the agency. In this case, certain questions are needed to be taken into consideration. Does it may tailor made starategy for other companies? Does it use the cutting edge techniques? These are the crucial questions to be answered.

3. Having a Perceptive Approach:

The Public Relation Agencies must have unique approach of their own to ensure a favourable image of the organization. The agencies must try to understand companies and their stakeholders.

4. Up to Date and Having Trending Knowledge:

It is noticeable that marketing and PR game have the tendency to change quickly in the today’s digital world. The PR agencies must have the awareness of the changing trends, means of communication and so on.

5. Effective Connection:

An effective connection between the agency and the media is also a key criterion, while choosing a PR agency. The agencies must know journalists, industry figureheads, thought leaders and other PR agencies. They need to build solid relationship with design firms, marketing organizations and so on.