Friday, 28 December 2018

5 Emerging PR Trends

Gone are the days when the work of public relations was just limited to the print media, television etc. With the introduction of the internet, the opportunities for PR services have increased. There are number of emerging trends which are spreading like a wildfire. Let’s discuss a few of them.

  • Social Media will play an instrumental role:  Digital space is expanding and the emphasis on it is increasing. All corporate want to invest in the digital space and a positive brand image is the need of the hour.

  • Measuring Engagement: Analyzing the number of likes, shares and comments you are getting is essential, but you also need to gather understanding from such engagement. It helps you to analyze who are following your content. This also gives you the right to respond to the positive and negative responses.

  • SEO becomes essential: Using SEO to find out relevant Keywords and integrating them into your content will increase your chance of being featured on the first page Search Engine Results Page (SERP)

  • High-Quality Content: As we know Content is the King of Public Relations. It is something which represents you in front of the client and final audience. With the shift to digital and short-staffed newsrooms, developing good and high quality has become even more paramount to successful PR firms. When we talk about high-quality content it should be free from grammatical error.

  • Multi-tasking PR officials: Multitasking seems like a great way to get a lot done at once. A PR official who can generate content, handle media are more in demand and their future is bright. Playing every role in the Public Relation is essential to remain sustained.

  The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Tuesday, 18 December 2018

Importance of Research in Public Relations

Public Relations Professionals often find themselves in the position of having to convince management to fund research as it is an essential part of the sector. Discussed below are the importance of research.

  • A Tool for Learning: Research is required not just for students and academics, but for all professionals, including Public Relations officials. Research is important, for it allows us to better understand the PR world. Research allows PR professionals to learn and understand an organization: its goals, target audience etc.

  • Helpful in Solving Crisis: Through research, we can solve the crisis erupting in the proper functioning of the PR work. In the time of crisis, a PR official finds the way out through research.

  •  Guides you to Seek Opportunities for you and for your Clients: Through proper research, we can develop story ideas for our clients.

  • Avoid Biased Opinions: With research, a PR company can obtain a realistic view of how the public and clients currently feel about their work. Without this important element, PR companies have to rely on their own opinions. This means they are using a biased view in order to make the company’s decision, which may not help to create their good public image.

  • Makes you Confident: With proper research, a PR official is confident and can tackle any situation coming in his way.
With the above-given reasons, it can be concluded that Research is very important in the proper functioning of PR.

  The author of this opinion article is Mr. Veenit Tiwari at PR Professionals

Tuesday, 11 December 2018

5 Reasons Why Women are the Masters of PR

If you’ve ever worked with Public Relations Agency, chances are there that your mentor or colleague must be a woman. The number of women working in this sector is more as compared to men and is commonly said that PR is a female dominated industry. According to the Bureau of Labor Statistics, women comprise 63 per cent of PR specialist roles and 59 percent of PR management positions. With each passing day, the number of women involving themselves in multiple jobs from client handling to business development is on a rise.

There are reasons why women are more attracted to the sector as compared to men.

Women have a Better Convincing Power: Women have the natural ability to convince. Moreover, they are better attuned to the customer’s requirements, ensuring satisfying relationships. It is because of this quality, women are better handlers of crisis management.

Long-Term Association: It is a known fact that women are more sincere than men and this is the reason they tend to sustain relationships over a longer period of time, a trait crucial for any the PR firm.

Women are Social Butterflies: Studies have proven that women are more social than men. Most of them are socially charismatic and have great networking skills. Famous for their high interaction levels, women can strengthen any business collaboration.

Flexibility in Work: Many a time PR offer job as freelancers, so many women take such jobs especially when they have kids to take care of. This reduces their possibility to leave their job as they can continue from home with flex-time.

Women have More Patience: Women are more patient than men so they tend to opt PR sector and do better.

With all the above qualities women outnumber in PR sectors more.

   The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Tuesday, 4 December 2018

Tips to Hone your PR Content

It is rightly said that Content is King in the Public Relations as it is the most essential requirement in the working of any PR company. For this, companies are spending huge money and energy in the content creation. If one has flair in writing can make a bright future in Public Relations. Given below are few of the tips to enhance your content.

Thirst for Research : The main purpose of the research is to get deep into the topic so that something helpful can be churned out which can be helpful in writing content and finally making a good image of your client.

Good in Grammar : A strong grasp of grammar will help you to enjoy a hurdles journey in any PR company. Having good command over grammar is as essential as knowing your own religion.

Flow is the Golden Key: Proper flow can help in the betterment of one’s content.

Avoid Plagiarism: Plagiarism is using others' ideas and words without clearly and properly acknowledging the source. To create an impactful content, a content writer should avoid it.

Time Your Writing : Delivering your work on time is essential, no matter how better you write, but if you do not submit your work on time then it is worthless. So a good content writer completes his work on time.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Monday, 19 November 2018

Connections in the PR sector

PR or Public Relations is the professional maintenance of a favorable public image by a PR agency, other organization or a famous person. Creating contacts in this world is as mandatory as breathing oxygen.

A Great Source of Ideas and Information: It provide an opportunity to exchange story ideas for the ultimate client: thus help in building the positive image of our clients.

Boost Confident Level: Knowing people: being asked about your opinions, ideas and implementing your ideas is exactly what you need especially if you are an introvert who’s looking to advance them self in a PR field.

Lead to Promotions: It leads to gain more advocates and help in extending ones reach. The more correlations a person establishes the more leaders will take notice of him and finally, he gets promoted to higher levels.

Allow to Help Others: With this, a person gets a chance to help the needy one. Granted, our motives in the professional world are rarely philanthropic, but helping someone else with their personal or professional problem is always rewarding.

Social Media Works as a Catalyst: In today’s world of technology there is one of the easiest and most effective ways of connecting with other PR firms or professionals is by utilizing the power of social media. It has widened the scope of connections whether it’s Instagram, Facebook, LinkedIn or any other social media platforms.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Wednesday, 17 October 2018

Common Myths Associated with PR Fraternity

A “Public Relations is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in the society and people develop myths relating to the PR fraternity.

 Enumerated below are the common myths associated with PR fraternity.

A PR is only creating media relations: It is true that PR professional deals with a media, these two are like a match made in the heaven. But it does not mean that it works only with media. A PR Professional also deals with the target audience so that both your company and your audience benefit.

It’s a glamorous world: Many think that a PR is glamorous world where a person attains star studded glitzy parties but it’s untrue. It involves hardship like the other fields where a PR personal satisfy the client to fulfill the assigned task.

Women dominated job: There is a misconceived notion regarding PR that it is a women dominated workspace, but men too are also prevalent to this profession

Good products do not need PR: Some people are with the view that PR is needed only to improve the image of products which are bad or personalities who are dealing with controversy. That is untrue as people who have well –trusted products and are known to be having a good reputation should continue to hallmark this viewpoint in the spotlight and make it their USP.

There are some of the other myths associated with the fraternity. But it is up to us to understand the PR working nicely to avoid myths.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Friday, 14 September 2018

Role of PR in Crisis Management

Crisis Management is an art of handling unexpected events which can deteriorate the reputation of an organization. A PR agency should always be ready for it and should concentrate on limiting the damage caused to the organization.

Following are the steps a PR professional or an agency should follow:

  Advising and guiding: a foremost step of a PR agency is to plan a strategy as per the situation and then providing the organization with appropriate solutions to deal with the crisis.

  Handling Media: As soon as the agency finds a solution to the crisis, it has to deal with the media by either organizing press conferences to answer the questions of media or by personally talking to the concerned media personals. 

 After crisis support: Once the PR agency has dealt with the crisis they need to provide the after support that will create a positive impact on the reputation of an organization. This can be either done through press releases or by accepting the fault and assuring the public that all the required measures will be taken to minimize the impact of the crisis.

Thus, a PR agency needs to work out in the best way possible to deal with the crisis. The way it handles the crisis, it defines their efficiency to work. To provide good crisis management services one requires good networking with media as well as appropriate planning for the crisis.

The author of this opinion article is Ms. Mandavi Golani at PR Professionals