Wednesday, 17 October 2018

Common Myths Associated with PR Fraternity

A “Public Relations is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in the society and people develop myths relating to the PR fraternity.

 Enumerated below are the common myths associated with PR fraternity.

A PR is only creating media relations: It is true that PR professional deals with a media, these two are like a match made in the heaven. But it does not mean that it works only with media. A PR Professional also deals with the target audience so that both your company and your audience benefit.

It’s a glamorous world: Many think that a PR is glamorous world where a person attains star studded glitzy parties but it’s untrue. It involves hardship like the other fields where a PR personal satisfy the client to fulfill the assigned task.

Women dominated job: There is a misconceived notion regarding PR that it is a women dominated workspace, but men too are also prevalent to this profession

Good products do not need PR: Some people are with the view that PR is needed only to improve the image of products which are bad or personalities who are dealing with controversy. That is untrue as people who have well –trusted products and are known to be having a good reputation should continue to hallmark this viewpoint in the spotlight and make it their USP.

There are some of the other myths associated with the fraternity. But it is up to us to understand the PR working nicely to avoid myths.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Friday, 14 September 2018

Role of PR in Crisis Management

Crisis Management is an art of handling unexpected events which can deteriorate the reputation of an organization. A PR agency should always be ready for it and should concentrate on limiting the damage caused to the organization.

Following are the steps a PR professional or an agency should follow:

  Advising and guiding: a foremost step of a PR agency is to plan a strategy as per the situation and then providing the organization with appropriate solutions to deal with the crisis.

  Handling Media: As soon as the agency finds a solution to the crisis, it has to deal with the media by either organizing press conferences to answer the questions of media or by personally talking to the concerned media personals. 

 After crisis support: Once the PR agency has dealt with the crisis they need to provide the after support that will create a positive impact on the reputation of an organization. This can be either done through press releases or by accepting the fault and assuring the public that all the required measures will be taken to minimize the impact of the crisis.

Thus, a PR agency needs to work out in the best way possible to deal with the crisis. The way it handles the crisis, it defines their efficiency to work. To provide good crisis management services one requires good networking with media as well as appropriate planning for the crisis.

The author of this opinion article is Ms. Mandavi Golani at PR Professionals

Monday, 10 September 2018

PR – The Art of Telling Stories

Human beings love stories, which get reflected in the exquisiteness of one's existence, lying in the fables they carry. Humans have been creating stories, sharing and passing them on, for as long as our species have existed. Stories help create a new world, simplify any complex idea and most importantly, help one connect with others emotionally. The art of storytelling defines infinite human creativity which plays an important role in the trade of influence, persuasion and trust, whatever the medium be.

Today, every brand has a story to tell and it is mostly through PR, a brand can engage their audiences & possible customers more efficiently. Efficacious storytelling is driven by the intellectual growth of a PR. And any non-ordinary PR evangelist understands the power of communication. The content pitched, should have the ability to engage and educate its audience. The way of packaging content, covering the intended masses in a refreshing, innovative manner is what defines a successful Public Relations storytelling. Any deliciously crafted tale finds inclusion in publications without much resistance and entertains its readers in the most fascinating ways. This highlights the relevance and uniqueness of a narrative that is easily digestible in a world where everything seeks the attention of a human being.

An influential narrative has the ability to create a genuine and sincere connection between brands and its audiences, sowing the seeds of long term brand loyalty. A successful PR professional is the one who can persuade the world through his skillfully crafted stories that taps into people’s emotions like never before, laying the strong foundation for the storyteller to grow along with the brand it represents.

 The author of this opinion article is Ms. Priyanka Sawhney at PR Professionals

Friday, 23 March 2018

What Key Criteria do Companies use to Evaluate Regional and Global PR Agencies?

1. A Good Name with Experience:

 An experienced PR agency with a good reputation is one of the key criteria for the companies to be taken into account in order to evaluate a PR agency. The agency must be a renowned agency with years of experience in that field.

2. Competitiveness:

When choosing a PR agency, it needs to be sure about the competitiveness of the agency. In this case, certain questions are needed to be taken into consideration. Does it may tailor made starategy for other companies? Does it use the cutting edge techniques? These are the crucial questions to be answered.

3. Having a Perceptive Approach:

The Public Relation Agencies must have unique approach of their own to ensure a favourable image of the organization. The agencies must try to understand companies and their stakeholders.

4. Up to Date and Having Trending Knowledge:

It is noticeable that marketing and PR game have the tendency to change quickly in the today’s digital world. The PR agencies must have the awareness of the changing trends, means of communication and so on.

5. Effective Connection:

An effective connection between the agency and the media is also a key criterion, while choosing a PR agency. The agencies must know journalists, industry figureheads, thought leaders and other PR agencies. They need to build solid relationship with design firms, marketing organizations and so on.

Monday, 12 February 2018

Effective Role of PR for Startups

Public Relation plays a vital role for the startup. They help the business in gaining proper establishment and market recognition. They shape the image and public view of the company which is very important in invoking the investors’ interest in that particular company PR service helps the company to get a successful and preferable position in the market. A startup usually needs to form partnership with other firms to enable their business model to operate.

Reputation and Brand Management:

For a startup, they need to establish their brand identity in the market. The message that the company wants to provide the public should be clear.  A PR team helps the startups to establish a preferable identity among the masses. The PR team needs to attract the masses towards the company’s brand. For that, they take care of the brand’s image, maintain its reputation and enhance its market value.

Company’s recruitment:

PR helps start up indirectly in the recruitment of employees. For a startup it is very important to form a right team, as the company’s progress and reputation depend on the performance of the employees. The PR team forms a positive image of the company and attracts the employees as well as the customers.

Product development and marketing:

A startup needs to have proper understanding of what’s going on in the market. They must have the idea about the prevailing trends in the market. The PR team monitors the media to in order to stay abreast of latest trends.  Moreover, one essential factor of the startup is the proper and effective advertising.  But sometimes, it may be of high cost which is not affordable for a startup. In that case, a PR is much more credible and affordable than advertising. 

Saturday, 27 January 2018

Evolution of PR in India & its Growth

Though Public Relation in India is as old as human civilization, this sector has achieved an unparalleled growth since the 1990s as companies realized the mounting need of communicating efficiently with their target audience and enhancing their brand presence. Hence more and more companies began to opt for Public Relations. So, we consider 90s as to be “PR Era”. It was only during this time PR industry came to be known as a profession to Indians.

Public Relations or PR is an art by which we communicate to the public with a view to changing their mindset in a certain direction. Its purpose is to create goodwill for the communicating organizations eventually leading to support from the public. This support is a sine qua non for the success of the given organization.

Sneak peek into its history

  • In India, first PR industry came in 1990s
  • Initial years were not easy
  • In 2000s (growth period) companies emerged
  • Focus was on specific areas like healthcare, technology, brands and finance
  • Eventually demand for specialist in consumer communication increased
  • World Economic regression, brought PR consultants to India and China

Crisis in PR

However, the Indian PR industry had faced certain crisis in past which somewhere or the other had wobbled this industry, like that of 2008 one when there was a global slowdown, it did hit India. The industry was hit in 2010 due to what has come to be known as the 'Radiagate' scam. But these were for a short duration. Soon the industry came over it.

It’s Growth

The growth of PR in the country has been an exceptional till date. PR in its new avatar not just encompasses media relations and employee communication, but is used increasingly for strategic communication, build brand, customer relations and crisis management. From an executive function, PR is now becoming a part of the high-level management job touching upon the core values of an organization. There are scores of PR agencies in cities like Mumbai and Delhi, which are known as the hub of this industry. The industry is expected to touch Rs.2, 100 crore by fiscal 2020, according to a report by Public Relations Consultants Association of India, which shows it has a bright future. The increasingly competitive agency landscape and mushrooming of freelancers have increased the options for brands. 

With more and more multinational companies venturing towards Indian market the future of PR professionals is brilliant and fast growing. The emergence of Online PR and social media gave a new platform to the PR world reaching audience in smarter way. In the Indian corporate sector, PR is well understood and accepted. More companies are investing in PR as social media is in sync with any communication in India and globally as well. In a fast-evolving market place, 2010 saw the continued expansion of digital and social media with companies and government agencies adopting new channels to communicate and engage with consumers, key influencers and all brand stakeholders. The Public Relations Consultants Association of India (PRCAI) released a comprehensive report on the PR industry titled ‘State of Indian Public Relations Industry: 2016’. According to the research, the industry has doubled in size between FY’08 and FY’16 from Rs 490 crore to Rs 1120 crore.

PR Education in India

The growing demand of PR has led to spurt in education in India. Mass communication education received a spurt in the 1990s in India after the economy was liberalized.  The Indian Institute of Mass Communication started its exclusive one year PGD in Advertising & Public Relations in 1981. A paper in Advertising & PR is also taught in its Journalism courses, University like Makhan Lal Chaturvedi University of Journalism was set up to exclusively cater to mass communication teaching and training.

The present scenario in the PR industry coupled with the ongoing developments are likely to drive more and more professionals towards it and the industry will be a boon to the Indian market.  

 The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Thursday, 11 January 2018

Digital Media and Public Relations: An Emerging Relationship

Public Relations as a field has undergone numerous changes from the time it came into practice. There are many factors that contribute in the changing aspect of Public relations like the advanced technology, communication techniques and most importantly, digital media. Earlier,  Press Release, press conferences formed the main tool of public relations but with time, techniques are modified and today digital media forms one of the most important tools of public relations. It is one of the most influential platforms for brand and image management.  Public relations and digital media go hand in hand and because it is followed by large number of people especially the young generation of the country.

    Benefits of Public Relations in collaboration with Digital Media:

1.      Digitization of public relations automatically creates a platform for on-spot feedback and suggestions. People feel free to share their views and ideas on social networking sites.

2.      Unlike Press Conferences or circulation of press release, digital media is comparatively easily accessible. It allows consumers to connect and engage with brands as per their requirements.

3.      24*7 PR and widespread of information at any time of the day is one of the most important benefits of PR through Digital Media.

4.      Press Releases, news articles are not just confined to news papers or magazines. In addition, online web portals are new destination for news followed by thousands of people. Companies engaged in digital PR give a positive impression as it portrays the company as tech friendly and abreast with latest trends.

Public relations techniques practiced through digital media along with the traditional media will prove as a better option these days .Digital public relations is measurable, immediate response is available and provides option of sharing content. Digital media may sound very specific but in the long run, it will helps the company to flourish and create waves in constantly growing digital world.

 The author of this opinion article is Ms. Ila Upadhayay at PR Professionals