These are the words some PR professionals swear by. No matter how sinister this proposition sounds, one can hardly deny the fact that ‘negative’ stories can catapult your fortune right into the ‘exclusive’ club of the filthy-rich. Reality TV’s beloved star Kim Kardashian is probably the best example of such a success story one can cite here. Basically, anything that can trigger interest, sells. And in the era of tabloid journalism, it usually works well for the entertainment industry.
Succès de scandale (success from scandals) found its first takers in Paris in the 20th century. Artists in Paris found a catalyst in controversies to propel their careers. Lately, we have also seen how even Indian celebrities are excelling at the art of creating news-worthy stories, which may not necessarily be about their work. The driving force behind such coverage being their PR agencies and agents. Entertainment celebrities take their branding and image management very seriously. Thus, PR professionals who manage celebrity-profiles have to make a very perplexing choice between what goes out to the media and what aspect of their client’s life stays private.
The author of this opinion article is Ms. Shivangi Singh Content Writer at PR Professionals