Friday, 26 February 2016

Time Management for PR Professionals

Why is it that some people are able to achieve a larger amount of work than others in the same amount of time? Why 24 hours of a day doesn’t seem quite enough to complete all the work? Answer to all these questions lies in good time management. So let us first understand about time management.

If you are spending your day in haphazard activities then it is obvious that you will achieve less, since your attention is getting divided in multiple tasks. Good time management helps you to work smartly rather than hardly which can help to get more work done in less time. Good time management helps in every career but for PR Professionals, it works like a boon.

Those who are the highest achievers are the ones who are able to manage their time exceptionally well. By using time-management techniques, you can improve your ability to function more effectively. It can be highly useful when there is lot of work pressure and less of time. If you are too busy, that doesn’t necessarily mean that you are working effectively. In fact, if you are keeping much busy and still cannot manage the work, then it is possible that you are not able to manage your time properly. Rather than complaining, use that obsessive energy to get up and start working towards your aim.

A very useful way to manage time is by time blocking. For this you simply need to plan and set a certain amount of time per day to spend on a particular work. For example, 15 to 20 minutes on news tracking then set an alarm and when the alarm goes off, move on to your next planned task. A professional’s time highly depends on his/her clients, deadlines and many such things, hence time management can be very helpful. These following points will help you to plan and manage your time in an organised and efficient way:


  • Prepare To-Do list and use an organiser
  • Complete most important tasks on priority basis
  • Assign a particular time for every activity
  • Avoid interruptions and unnecessary distractions
  • Learn to say ‘NO’ and understand that it is not possible to do everything
  • Try and meditate for 10-15 minutes in a day
  • Have a peaceful 7-8 hours of sleep

To improve productivity and gain excellence in PR Career, Public Relation professionals can readily use these ways to manage time. Even after all these, it totally depends on how effectively and successfully you can use these methods to churn out the Best Results for you and your firm.

    The author of this opinion article is Ms. Mayoori Roy - PR Professionals 

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