Saturday, 5 March 2016

SEO Supports PR Activities

In this era of digital communication, brands are achieving popularity more in online than they achieve in off-line world.  Activities on brand promotion and brand management are equally important in online as they are in print and electronic media. People love reading e-newspapers and web portals to keep themselves updated with the happenings going around the world and with this the potential of SEO is being acknowledged by the PR Professionals.  Search Engine Optimization (SEO) has emerged as a branch of modern PR in recent years and therefore any PR campaign is incomplete without SEO activities.  SEO not only increases the Google ranking but also increases the recognition of a brand in the physical market.

SEO and PR both depend upon the original and good quality content in form of newsletters, press release, blogs, articles etc. They both reach to large masses and work all together in brand building activity. The biggest and latest example is our PM’s presence on social media and his contribution in digital media.

As Public relations is a steady process therefore, it requires a lot of time and effort to achieve the desired results and same goes with SEO, it too is a time taking process required for promoting a brand in the market.  Nowadays, SEO has become an integral part of PR. PR Professionals use targeted keywords in the press release, articles, and newsletters to make SEO friendly and media centric content, which attracts audience’s attention and also increases the Google ranking in search engines. 

The author of this opinion article is Ms. Sukirti Gupta Deputy Manager at PR Professionals 

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