Saturday, 25 June 2016

Content Marketing and Public Relations

In recent years, the growth of Content Marketing has made the role of Public Relations more crucial to brands. It focuses on brand elevation via value-focused content and positive engagement. In other words Content Marketing has a positive impact on the Public Relations in Delhi-NCR and tier I& II cities. 

Content marketing and Public relations run almost parallel in nature.

Storytelling:  Content marketing and PR are both storytelling activities. Our main aim in PR is to inform our public about the company, about the product through media. We do this by drafting a story, press release, pitch note in a manner that is so convincing that the media carries the story in their channel. 

Distribution Channel: Traditional Public relations was majorly carried out by press releases, Pitch notes, events etc., where as content marketing is majorly carried out by social media sites. While PR still follows the traditional methods, more often than not modern PR professionals are using social media - Facebook, Twitter, and LinkedIn to enhance their reach and to connect with the journalists.

Achieve The Goal: Content marketing and Public Relations have the same goal to generate traffic, awareness and reach the mass media.

With the increase in importance of content marketing, there have been developments in the PR industry which signifies that content marketing and PR go hand in hand.

           The author of this opinion article is Ms. Sukirti Gupta at PR Professionals

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