Saturday, 11 June 2016

SEO Tactics: The Need of Hour

In today’s time, it is important to learn the basics of Search Engine Optimization (SEO) for every business. SEO is a crucial tool that helps is driving traffic to the website and top positions in search engine rankings.  As the search engines continue to develop, it is important to be updated with the latest market requirements.  As per the recent report, Approx 70% users clicking on the link are from SEO. SEO plays a crucial role in Digital marketing & Public Relations in India. It comes with the added benefit of Return on Investment (ROI).

Here are the few SEO tactics a company should follow:

Keyword Research:

Keyword research is considered as important aspect for search engines. If you want to drive traffic through search, the best thing to do is keyword research before you begin writing. This will help you to focus on keywords for which a certain amount of search volume already exists.

Develop SEO friendly Content 

The most important SEO factor after keyword research is to develop good content. Website content should be original, good quality, rich in keywords. Good content is considered as one of the best method to bag link to your website.

Link Building

In order to drive more traffic to your website it is important to build link to your website. Link building is an important tactic used in SEO. It is a method of getting external page links to your website.  Building links is a difficult task and a time-consuming process as all links are not created equally.

 The author of this opinion article is Ms. Sukirti Gupta at PR Professionals

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