The author of this opinion article is Ms. Sukirti Gupta Deputy Manager at PR Professionals
Monday, 11 July 2016
How Social Media will boost Your Business
In today’s time, everyone knows the importance of social media for online visibility, creating brand awareness and for generating revenue. Social media marketing will be worthless if it’s not done the right way. Therefore it is crucial to understand how to leverage social media sites like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and the like, to boost your business.
Here are few important points which you should keep in mind while running your social media campaign:
Identify your Audience
Content and marketing are the two elements of Social media. Sharing strategically designed content promotes people to share. But you should be aware of the type of content that is desirable and should be shared with the target audience; you can ask questions regarding their needs and wants to know them better. Posting quality content through social media will not only help to retain existing customers but also to find new potential ones.
Build Brand Image
The most important tool to increase online presence and build your brand image is social media. Among the millions of posts there are only a few which involve user’s engagement. Therefore, it is advisable to use visual content which illustrates your products and services. Regular posts and interaction with your users help to build the brand image.
The term SEO Stands for Search Engine Optimization. In today’s time SEO plays a vital role in building your brand image. Creating and sharing engaging content on your active social media sites have a positive impact on search engine rankings. In fact, having large numbers of active followers or connections on social media platforms is another valuable way to improve your search engine rankings.