Friday, 21 October 2016
The developments in technology, fast turnaround of knowledge and big data have brought an exponential change in the way Public Relations functions. And to stand out in the cut-throat competition, this is essential for Public Relations agencies to quickly adapt to market changes.
Here are 5 important tips PR experts should consider.
Power of Social Media :
Social media marketing plays a vital role in creating awareness of the brand. Now days, all big brands are using social media as a tool to interact with their target audience, drive traffic to their websites and promote their messages. Even a majority of social media users prefers to connect with brands through social networking sites such as Twitter, Facebook, Linkedin etc.
Embrace A Better Content Marketing Strategy:
All PR strategies will go useless if you do not plan on content strategy. It is required that the content for press releases, social media, articles or blogs should be well-written and influential.
Use Image for storytelling:
Incorporate an image with the message as it gives a great way for a brand to tell a story. Through a recent research it has proven that the press releases that carry images capture 85% more viewers than releases with just text. So, PR Professionals should ensure that their content should not only sound good, but also look good.
PR expert should collect and organize yearly calendars to position their clients and brands to receive maximum coverage. Note down all major conferences or events where you’d like to pitch stories. It is better to pitch two or three months prior for the best chance of inclusion.
The author of this opinion article is Ms. Sukirti Gupta at PR Professionals