Monday, 17 April 2017
10 Signs that PR Career is Waiting For You
Everyone is familiar with the term Public Relations. If you are still new to the term, we’ll explain it to you in brief. Public Relation, in simple language, is Relation with the Public. Public Relation is a way that the companies, organizations, and individuals communicate with the public and the media. As a PR specialist, you communicate with the target audience directly or indirectly through media with an aim to create and maintain a positive image to create a healthy relationship with the public on behalf of the company, organization and individual.
If you are wondering where your life is going? If you are a student and are looking for exotic career options or if you have already started working but still looking for a change in the profile. Read our ten points which might be helpful in choosing a better career path for you.
1. Keep a Check on Your Reputation
You always keep a check on what people are saying about you on social media or in public. You look for their approval and likes. You enjoy being in the limelight. This is not an easy task. It’s a very critical step as it defines you; it brings out your unique points in front of the people. You may not be aware of it, but as a PR Professional, you need to do the same thing for your clients and company.
You need to maintain a consistent good reputation of your client in the public domain and media. It is called Brand Management, which is a unique and powerful. This drives or motivates people to identify and engage with your brand.
2. A Born Leader
Leadership is a quality which not everyone is born with; we need to accept this fact. It requires your focus on small things, on critical things; it requires confidence, inspiration, and passion. If you have that quality than Bravo! Your race is already half won by you. If you are the one who always comes up with innovative ideas and lead the groups.
Your new job profile will help you utilize your skills correctly and will give you ample opportunities to grow. Your leadership quality will help you lead the events.
Stories touch the minds and hearts. The ability to articulate a story from any product or a profile is the uniqueness of a great salesperson; he/she knows exactly where to hit. A well-crafted story can transform a simple thing into a special and can get attention from the exact target audience.
If you think, you can create stories than the profile might be attractive for you. If you have understood that a picture is worth a thousand words, than you know how to build and sell the story. Your imaginative thinking will help you earn a good salary in the industry. If you can bring out the unique and detailed aspect of that place. Your story telling talent will help you grow in your professional life. As a PR Professional, you will also be creating stories for your clients, to make it publish in media.
4. You Like to Write and Have a Way With Words
Putting your thoughts on paper is the biggest achievement a person can achieve. May be you are the one who maintains a diary, or you express yourself more beautifully when you pen down your thoughts, may be you are the one who likes to provide a detailed aspect of any situation. Written communication with a purpose and good vocabulary is always a gift a writer can give.
If you can generate focused content which is error free, than be ready, you are going to be in high demand. We would like to inform you that as a PR Professionals you are going to write several Press Releases on behalf of your clients.
5. Newspapers and News Channels are a Part of Your Lifestyle
Your morning starts with an extensive reading of the newspaper and watches the prime time news without skipping a detail out it. With time you have developed a nose for news. You keep a track on the current affairs and event all around you and understand the reasoning behind.
As a PR Professional, you need to follow the news regularly and keep a track on all the news.
6. Anyone and Everyone is Your Friend
You keep on updating your friend list. Your friendly nature makes everyone your friend and people love to see you around. Your talkative nature can help you grow in PR field. Always remember, your contacts are a savior for you while working as a Public Relation Officer because you’ll need them frequently.
7. Well Organized and Detail Oriented
If you maintain your to-do list and plans, make your wish list than you try to follow it, this shows how much well organised you are. If you read and re-read directions written on the notice board or what you wrote; shows your detail oriented nature. Your organised and detail-oriented nature will help you from making mistakes, and you’ll not end up falling in troubles.
8. You don’t like doing the same thing every day
If you find routines are boring, there should be a change in the work. You want to enjoy while working, than surely PR job provides you an opportunity to work on multiple things. You go out, interact with your clients and media people. You’ll not find it like a regular boring job; it’ll provide you several opportunities to explore life while working.
You’ll meet new people; you’ll attend several events, conferences and will end up doing what you love – making friends. Hope you are aware that Event Management is a part of your work profile.
9. You Know Who Your Target Audience is
If you perfectly understand your audience, you know whom you want your message to reach, and you always keep a track on your reputation. You are the one who is always careful what your audience is thinking about you than we would like to congratulate you that you are already fit for your next job as a PR professional. To remind you once again, reputation building plays a very crucial role in the PR profession; you need to always work on the reputation building of the clients you are dealing with.
10. Always Busy With Your Gadgets
Are you the one whose phone is always buzzing with notifications? And you are always busy with phone calls, laptops, I pad, messaging, etc. and you never go out without your loving gadgets, no matter where you are.
If you agree with the above points than a bright career path is waiting for you, where you’ll use your all form of media and communication to build and manage the reputation of your clients. PR profession requires your focused attention on social media and content marketing.
The author of this opinion article is Ms. Sadhna Arya at PR Professionals