Friday, 12 May 2017

Skills Every Public Relations Expert Should Possess


To be successful does not mean only to have a pile of degrees; it is in wider sense means to be able to apply that basic education in your daily life. To be successful, you have to offer a wide range of skills not mere education degrees. Most of the people feel Public Relation is just a simple profession and you don’t have to do much of anything to be in a PR company, but there are certain skills that potential employers particularly look- for in candidates for Public Relations Expert positions.
1. COMMUNICATION
More than any other skill, communication is one you will use every day when working in this field. You must be able to communicate your thoughts with absolute clarity and at the same time, be an excellent listener. As a Public Relations Expert, you also need to be socially aware of what and how all is happening while communicating. It’s important that you’re able to pick up on the slightest change in tone or sentiment during a conversation. Also, you cannot let your own emotions color your message.
2. WRITING skill
Along with the outstanding communication skills, you ought to have the capability to write attractive content. A sound knowledge of grammar and awareness of detail will make an enormous difference in your writing. You should be able to write on- the- spot press releases and articles. Blog writing is another great way to show your capability in script and general consciousness.
3. awareness OF SOCIAL MEDIA

Social media has redefined communication between Public Expert and their audience. Having a strong understanding of social media does not mean that you know how to like a friend’s Face book post or regularly post status updates on your wall. It means that you possess knowledge about how to use social media to manage a potential clients needs, that you understand the primary differences between individual social media platforms, and that you know how to use those social media platforms as tools for communicating with the public.

4. MULTIMEDIA
Multimedia skills play a huge part in presenting online content. As a Public Relations Expert, it is important that you have at least a basic knowledge of how to control various types of media. You may not be a blogger, but familiarity with where and how to post a blog is greatly beneficial. Additionally, having a basic knowledge of search engine optimization (SEO), Photoshop, YouTube will make you more attractive as a potential hire.
5. CREATIVITY
Creativity is not just for artists; Public Relations Experts are called upon to be creative all the time. Whether by writing, coming up with a new approach to an old idea, or finding a way to attract new customers, PR professionals are regularly required to be creative. If you can think outside the box and come up with ideas that others haven’t, you’ll be better able to make your clients happy. Creativity is the key to success in this industry.
Over the next few years, it is probable that there will be employment growth for the career of  Public Relations,  and those who possess these key skills will be in the best position to reap the rewards.


 The author of this opinion article is Ms. Sukirti Gupta at PR Professionals

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