Saturday, 11 November 2017

Role of PR in the Government

During the World War 1, Government of India set up a Central Publicity Board, which was considered as the first organized PR sector in India. Since then, Public Relations in the government have come a long way giving competition to the best PR agency’s or PR firm.

Government Public Relations contributes in 2 fundamental ways

First is that the government needs to convey its activities and decisions to its publics, which are its citizens.

Second is that a good administration requires citizens to actively participate and communicate with the government.

Government often battles with PR problems like lack of transparency, erosion of public empathy, an unsupportive media and generally a government’s ruined image.

Hence government PR contributes by not letting the above mentioned things take it by crisis rather, improve the relations of the government. It helps by letting people know what is happening in the government and which rules and regulations are being devised by the government which in turn results in better implementation of those policies.

Government PR has come a long way in the past decade, in the current scenario it plays the crucial role of bringing important information to the media and through it to the citizens. 

The author of this opinion article is Mr. Shivangad Singh Gill at PR Professionals

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