PR Professionals is an agency – which believes in innovation and understands the value of forging relationships – anticipating consumer requirements and publicity. We enable our clients to achieve their business goals, by creating the best communication strategies for them. We have a cumulative PR experience of over 100 years, which ensures a wide reach in all the spheres of media – whether it is print, electronic or the other forms of innovative new media.
Thursday, 30 November 2017
What is the Impact of Social Media on PR?
Social media has become an inextricable part of
merely everything including PR. While dealing with media; traditional media
seems to have become less important than social media. The extensive use of
social media has drastically changed the way people communicate and share
information .So here are some ways of social media affecting the field of PR .
Makes PR affordable for Small Business:
Earlier PR firms worked mostly with politicians and
large organizations but the social media makes it easy for the small run
business too. Now, a small -time entrepreneur can hire people to manage their
online presence. This makes online PR
more affordable to their business needs.
Provided the 24/7 News Cycle:
Social media also provides the opportunity to give
play- by –play updates as a part of crisis management plan. However sometime it
can becomes a curse when bad news travels through the social media platform.
Encouraged Customer Focus:
Social media helps in creating a positive relationship
with customers. Through Twitter and Facebook, customers can blog about their
experiences with the brands.
Engagement of Customers:
Social media helps the customers in providing them with
more public avenues to easily interact with the companies and the brands as
well. This also helps the brands to know about their effect on the masses.