Friday, 28 July 2017

6 Key Skills of PR Professionals

1) Story Telling of a Brand/Company

PR Professionals are entrusted with the responsibility of steering the image of the company and ensures the right message to the right people.

When you read a news article, hear a radio spot from a DJ or journalist, read about an event or new product in your local magazines and newspapers, there are big chances of PR agency being behind that well-crafted PR strategy and guiding the way we receive it.

2) Getting Into the Minds of the Consumer

To look after PR mandate of a company, you need to know your target audiences. PR Professionals work hard to create unique stories about their organization, always pushing to create favorable perceptions in consumers’ minds, managing crisis and events and driving positive stories. But they have a different way of working than marketing. For instance:  They research demographics of target audience thoroughly and create strategic and unique public relations messages for every platform.

3)  Exhaustive Content Development

After identifying key messages and setting the strategic direction, PR Professionals will work out exactly what message, story, news angle they plan to deliver to media. Subsequently, they write to weave a story around the same.

4) Planning Events

Events are the perfect way to link a consumer, get the public to interact with your brand/company and also amplifying the same with media.

5) Interacting

PR Professionals have to design strong relationships with media, pitch stories to them on daily basis. To reach out to reporters to cover their story PR Professionals should understand media formats and journalistic skills of an individual journalist.

6)  Developing Evangelist

The best ambassador for your brand organization is your consumer’s best friend, idol or respected leader. Finding and forming alliances with ambassadors who can share the brand/company message in their own way, from their heart is far more effective then you telling them via a common man.

The author of this opinion article is Ms. Kanishka Sapra at PR Professionals

Wednesday, 26 July 2017

PR for Rural Sector

The Indian rural market is vast and massive, but untapped. Its enormous size and scale offers great value and potential for any company who wants to tap this huge sector.

The only way you could sell your product in this sector is by developing rapport with the people, which happens when a company engages in effective PR. To communicate with effectiveness, it is important to understand the needs, requirements, feelings and hopes of rural customers, in relation to each product which you want to launch.

Building reputation is best done with PR. It can be easily stated that rural marketing involves intensive personal communication and selling than urban, something which can be achieved while practicing PR.

To effectively establish Public Relations in rural sector, the PR firm needs to understand what the rural society concerns themselves with and if possible help the people living in rural areas.

Deeper penetration of a market can only be done when there is an in depth understanding of the rural market.

In a campaign by Lifebuoy named Swasthya Chetna Campaign, Lifebuoy targeted the grass root population of rural areas and tried to convey the importance of hygiene and propagate the message that visibly clean is not actually clean. LSC was a 5 year health and hygiene education program launched in 8 states across India. Children were used as change agents in the community successfully, thechild mortality rate was high due to diarrhoea and other diseases which can be easily avoided if hygiene is maintained. Throughout 8 states there was a drastic improvement in the sale of Lifebuoy soap estimated to be more than 20%. The campaign also received national and international coverage.

 The author of this opinion article is Mr. Shivangad Singh Gill at PR Professionals

Saturday, 22 July 2017

Why City of Nawabs Needs PR Agencies More Than Ever Before

The simple mention of the word ‘Lucknow’ makes one recall the ‘tehzeeb and ada’ of the city.  While referring to it, few of us are oblivious of the fact that their dotting city has evolved by leaps and bounds and would soon transition into a metro city. The evolution of Lucknow owes in part to drastic developments that has picked up pace in the past few years. Famed in the yesteryears for magnificent kothis, the city is now a home to duplex bungalows and high rise apartments.  Narrow, winding lanes have given way to wide streets. Metro as a means of transport is set to become a reality soon in the city.

This development is not taken in easily by all. Critics have always mistaken development with degradation of culture and uniqueness of the city. It is here that building a favorable public opinion becomes pertinent and Public Relations come to the rescue. Public Relations in Lucknow is the need of the hour. For instance: metro construction was only possible by building a public opinion in favour of it. Similar is the case with the real estate developments. Real estate developments have often come under scanner for flouting environmental norms and spoiling the uniqueness of the city. PR companies in Lucknow can play a crucial role in making the public understand how crucial real estate development is for the city and host of benefits it entails. Thus any real estate developer stands to benefit if he hires PR services in Lucknow.'

Being a home to burgeoning middle class population, there is considerable scope for PR agencies in Lucknow to promote have an FMCG client as the city would provide a readymade market for it. Like other cities, Lucknowites too are becoming increasingly abreast of latest trends and do not shy away from embracing them. The fact that the city is amidst the throes of development is a factor that will immensely benefit Public Relations Companies in Lucknow. The city is also on the way to become a business hub due to being a home to budding entrepreneurs who have warmed up to the idea of Public Relations. No longer are they contented with only advertising and are in constant look-out for top PR agencies in Lucknow to enhance the image of their brand. Thus owing a PR firm in Lucknow today entails a plethora of opportunities, good business prospects along with challenges. 

    The author of this opinion article is Ms. Ashita Kulshreshtha at PR Professionals

Thursday, 20 July 2017

4 Mantras to Excel in PR World

The word PR or Public Relation is familiar to most now. Public Relations is the practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. In most simple form we can say that it is a “Persuasion Business”.

There are certain skills which are a prerequisite to PR profession. They are as follows:

GOOD INTEREST IN READING: Any PR Professionals or a common man who wants to make his career in this field should have good interest in reading. Every day he should spend sixty minutes in reading news, the media can be anything newspaper or reading the news online. It keeps a person aware of the surroundings. An American author Stephen King says, “If you don't have time to read, you don't have the time (or the tools) to write.”

RESEARCH: Research is the systematic investigation into study of materials and sources in order to establish facts and reach new conclusion. It helps a person to get deep into the subject. Research does not only mean taking help of the internet. It’s a broader term; it includes work such as interviewing any concerned person to acquire the ultimate knowledge. The more you delve into it, the more knowledge or the required material one gets. Conducting market research on the firm is mandatory for any PR person.

NEVER SAY DIE ATTITUDE: A PR professional should have positive attitude towards his work. He might fail hundred times but it is important to have never say die attitude. It may happen that your boss or your client may not like your work, but you should keep on trying and finally with patience you will succeed in making your boss or client happy.

WRITING:  A flair for writing is necessary for this profession. It is linked to reading, the more you read, the more you have knowledge and finally you can write better. Writing for this profession includes drafting press releases, speeches, pitches (less formal than press releases) about a firm and send them directly to journalists, writing and blogging for the web (internal or external sites)

Well, Public Relations is not a rocket science. Any person who wants to excel in the field of PR should follow the above given suggestions to enjoy the journey of a PR Profession. These act as weapons to make a person strong enough to sustain in the PR world.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals

Wednesday, 12 July 2017

6 Important Tips to Write a Good Press Release

An effective press release is an essential element of any PR activity. Press releases are crucial for getting information about your brand to the public. Journalists are often flooded with possible news stories and pitches on a daily basis. Therefore, it is important to make your release stand out from the rest. Writing a good press release is an art and one needs to master it as it is often the first step towards successful Public Relations communication.  A good press release should not only be well-written but also well-read.

A Team of PR Professionals should ensure that the correct facts and figures are mentioned in the press release. Here are few tips to write a good press release so that it is appealing to the journalists hunting for news stories.

1. Basic Information
Press release should answer the five W’s & 1H (why, who, when, where, whom & how) in the first paragraph. All the relevant information should be provided in it. The first paragraph should contain the essence of the press release and the story should entirely be understood on the basis of it. 

2. Catchy Headline
Headline should immediately attract the attention of the target audience. The beginning of the press release is the most important and a great headline will serve the purpose. It must be written creatively and should provoke the journalist to read the whole press release. The subject line should also be interesting.

3. Include Contact Information
It is advisable to include your phone number or email at the top of the release for journalist to follow up with whenever required in future. 

4. Newsworthy
A press release should contain an element of news worthiness. The journalists should find the story interesting to share with the target audience who are the key components. Journalists often receive a lot of press releases and therefore it is advisable to reserve your press releases for high priority news. Most of the PR professionals reserve their press release for important report like launch of a new product or services or other special events. 

5. Be Concise
Too many pages may ruin the fun of a good press release. Lengthy press release tests the patience of the journalists. 

6. Free from Error
It is important to proofread your press release before sending it to the concerned reporter. It should be flawless. Any minor error can ruin all the good efforts put into drafting the press release. 

The author of this opinion article is Ms. Nishi Agrawal at PR Professionals

Friday, 30 June 2017

Most Important Aspect of PR: Ethics

PR companies while providing their services can face unique and often challenging ethical problems. While a PR firm would like to do better than the other top firms, a firm should always focus on being morally correct and keep the ethics of the profession high, and follow them absolutely. Bottom line being that successful PR hinges on the ethics of the practitioner. Hence we provide you with some ethics which you should always follow, whether you are a top PR firm, a budding PR professional or a PR veteran.

1. A PR practitioner should always have integrity, in their professional as well as personal life- by personal reputation it means high moral standards and a good reputation, and by professional it means that one should always follow the guidelines laid by the PR agency they are working for.

2.       Fair dealings towards the Clients and Employers- a PR professional should always present the truth and be honest with his clients, lying to one’s clients about their coverage or the perception by the public would only degrade a firm’s reputation. A PR professional should not disseminate false information about the client nor the employer.

3.  Honesty towards the media- at all times a PR practitioner should try to give a balanced and faithful of the organization to the media, a single false story could make the media person skeptical of all the stories which will be sent by you or your firm after that day.

4. Conduct towards colleagues- a practitioner should not injure the reputation or practice of another practitioner or a firm.

The author of this opinion article is Mr. Shivangad Singh Gill at PR Professionals

Thursday, 15 June 2017

Public Relations - A Social Help

When we think of Public Relations, we generally think of multi-millionaire companies who need to hire Public Relation companies to maintain their reputation. But we forget that Public Relations can act as a Social Service too. Non-profit organizations like NGOs serve the community at large on an honorary basis, for the society’s development. They strive to raise their own funds through voluntary contribution and donation from both individuals and institutions. 

Even government helps the NGOs whether financially or by levying minimal taxes on their activities. Still, PR companies are an essential step for their survival. They maintain the NGOs reputation for garnering public support as the NGOs depend on public perception and support to survive nowadays. The PR agencies that serve the NGOs target the people who are critical in fund raising efforts like - the government, the donors, charity, including the general public.

The best PR firms promote public awareness by communicating the organization’s mission, vision, goals and programme. Not only that, a PR firm even designs and implement the PR campaigns for the NGOs. PR agencies also help the NGOs in maintaining good media relations so that media carries a favorable message - both to donors and beneficiaries and builds a better image of the organization.

The PR department also enrolls and trains volunteers. It raises the awareness of the public to such levels that the corporates, students and even the people who stay at home get motivated to volunteer at the NGOs. The publicity material that is disseminated to the public is also designed by the PR department. Overall, PR promotes the reputation of the NGOs based on their performance. A stellar image and a superior reputation enable the NGOs to work in the favor of society without any hurdles.

The author of this opinion article is Ms. Mehak Gupta at PR Professionals