Monday, 11 December 2017

PR Education in India: Is there is a Need of Change?




PR or Public Relations is an art of communicating with public with a view to changing their mindset in a certain direction. Its main principle is to create good image for the communicating organizations, ultimately leading to support from the public. This support is a sine qua non for the success of the given organization.

Public Relations teaching in India are not very old, it has been taught as a curriculum for the last decade or so in India.  

It should be more on practical basis rather than based on theoretical knowledge. At present ,there is a large gap between PR industry and the academia. Many colleges/Institutes provides PR and Communication courses without the involvement of industry professionals, such courses are not fruitful enough for its students. For effective PR education, the Institute/ Colleges should involve the PR Professionals to a minimum of 70 to 75%. PR Professionals who run PR firms or heads corporate communication wing should be involved as they bring together their real life experiences to the students thus helping them understand the PR Profession in a better way.

Students should be taught to write press releases, press note, how to pitch a journalist for writing news which can help the students better rather than teaching history of PR, characteristics of its professionals, and the like. Such courses should also incorporate internships from PR firms and media houses.

There is also a need for the professional PR bodies like Pubic Relation Society of India (PRSI), Public Relation Council of India (PRCI) to revisit the syllabus of PR education in our country.

The author of this opinion article is Ms. Navdeep Nandre at PR Professionals




Thursday, 30 November 2017

What is the Impact of Social Media on PR?


Social media has become an inextricable part of merely everything including PR. While dealing with media; traditional media seems to have become less important than social media. The extensive use of social media has drastically changed the way people communicate and share information .So here are some ways of social media affecting the field of PR .

  • Makes PR affordable for Small Business:

Earlier PR firms worked mostly with politicians and large organizations but the social media makes it easy for the small run business too. Now, a small -time entrepreneur can hire people to manage their online presence.  This makes online PR more affordable to their business needs.
  • Provided the 24/7 News Cycle:

Social media also provides the opportunity to give play- by –play updates as a part of crisis management plan. However sometime it can becomes a curse when bad news travels through the social media platform.

  •  Encouraged Customer Focus:

Social media helps in creating a positive relationship with customers. Through Twitter and Facebook, customers can blog about their experiences with the brands.

  • Engagement of Customers:

Social media helps the customers in providing them with more public avenues to easily interact with the companies and the brands as well. This also helps the brands to know about their effect on the masses.


        The author of this opinion article is Ms. Kaberi at PR Professionals


Monday, 20 November 2017

PR for Startups



Starting a new business is never easy and managing it altogether is a daunting task. The brainstorming, raising funds, long work hours, meeting deadlines and a few resources can be extremely difficult at times. You want your business to be in the limelight and to establish a brand name. Here is where the role of Public Relations for Startup comes into action. Here is a cost-effective approach for PR for Startups , which can immediate result in a minimal time. Here are 4 ways to establish a Startup through PR.

Strategy

The objective of your startup public relations program should be to obtain maximum positive exposure for your company. Getting PR for your startup is the best way to increase your customer base. Concise and clear communication plan is necessary to create awareness. Here is where the importance of a content strategy for startups comes into focus. A content strategy will give you an assurance that your message will have the right kind of effect on the target audience.

Executing the Line of Action

The aim is to get the maximum reach by implementing a steady flow of media based activities. The first step is grabbing the attention of the journalists. Let the journalists know that your story fits with their beat and pitch them on similar stories. This is where PR Professionals can be particularly useful as they can pitch story ideas with targeted media on specific objective of the company. Developing a practical public relations plan is necessary combining the new media with traditional methods. It is also crucial to develop a strong communication with the media. Communicating a great story is an integral part of PR.

Measuring Results and Impact

 
 
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It is important to implement a tracking system in order to measure results. This helps to get a good return on investment of the campaign by comparing the actual results with the desired. You can start by measuring the amount of media exposure, the media coverage and its reach to the specific target audience.

Determining the Success

After implementation of an impactful PR strategy, you are bound to see impressive results. Positive media coverage will be generated by the time this stage is reached. Once familiarity with the process and media is gained, it will become easy to analyse what works and what doesn’t.

      
    The author of this opinion article is Ms. Nishi Agrawal at PR Professionals




Saturday, 11 November 2017

Role of PR in the Government


During the World War 1, Government of India set up a Central Publicity Board, which was considered as the first organized PR sector in India. Since then, Public Relations in the government have come a long way giving competition to the best PR agency’s or PR firm.

Government Public Relations contributes in 2 fundamental ways

First is that the government needs to convey its activities and decisions to its publics, which are its citizens.

Second is that a good administration requires citizens to actively participate and communicate with the government.

Government often battles with PR problems like lack of transparency, erosion of public empathy, an unsupportive media and generally a government’s ruined image.

Hence government PR contributes by not letting the above mentioned things take it by crisis rather, improve the relations of the government. It helps by letting people know what is happening in the government and which rules and regulations are being devised by the government which in turn results in better implementation of those policies.

Government PR has come a long way in the past decade, in the current scenario it plays the crucial role of bringing important information to the media and through it to the citizens. 


The author of this opinion article is Mr. Shivangad Singh Gill at PR Professionals





Friday, 3 November 2017

Fine Line Difference Between Public Relations and Advertising


Public Relations and Advertising are two different terms but are often mistaken by people as the same.

Some of the key differences between advertising and public relations are listed below-

Paid and Free Coverage

Public Relations aim at free coverage for the company with their personally built media relations.  Be it a press releases or a News conference, the focus is always to get free media coverage for the organization. Advertising is always a paid deal. The company pays for the particular space and time required.

Creativity control

In Public Relations, creativity control is never in the hands of a PR Company. Presentation is always in hands of a media organization. On the other hand, the Company owns the ultimate control of what goes into that advertisement and this works in favor of brand building. The sole idea and creativity lies in the hands of an ad copywriter.

Duration

In case of public relations, a press release or any news about conference or a product launch is always a one- time affair. A press release cannot be continued for 2 to 3 days or re-published. Advertising clearly means purchasing space and time for a particular day but one can run tads again and again for a long time as per the budget permits. Advertisements generally have long life than press releases.

Impact

Press releases are more impactful than advertisement. The term press release and news elicits more trust from people than an ad.


The author of this opinion article is Ms. Ila Upadhayay at PR Professionals


Wednesday, 1 November 2017

6 Social Media Marketing Tactics That Give the Best Results




Are you utilizing your social media handles properly for your business promotion? There is a world of difference (and difficulty) between using social media in Public Relations as a consumer versus harnessing it for your business.

There is no dearth of social media marketing tactics to promote your business online, but not all of them are efficient to do so. As a marketer and public relations professional, you have finite number of hours in the day and a finite budget to work with, not to mention pressure to get the best possible results.

Here we are sharing some useful tips with you to utilize it for the business promotion and building a brand value

1) Connect Together with your Target Audience
As the word Social Media and PR, describe themselves that you need to be socially out there for your targeted audience. Do you create new connections each moment by using your social media handles of the company? Is your brand reaching set people in the manner you would like it. Do people connect with your brand?
We should keep the in mind that people are likely to give you a lot of attention if you begin connecting with them. If you begin connecting with your target audience a lot more often, there is a possibility that it will allow you to understand their reactions, wants and needs. Since audience is constantly changing, it is a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might need to even update your marketing strategy to stay relevant.
2)  Harness the Hashtags-
Invest your time in a sensible analysis for the correct keyword of your topic or brand. This may help you more in understanding your work in a more robust manner. Do you know that business related hashtags can help you to reach out to your target audience and assist you to connect with your business more easily as compared to writing plain content. However watch out, don’t overuse this, otherwise it will kill the seriousness of the content. While using the relevant hashtags, maintain the consistency of your two-three industry related keywords.
3) Target Appropriate Platforms-
You should opt for the simplest appropriate platform based upon your activities and services. The suitability of the platform holds a lot of relevance. Don’t go and knock at every window, choose the simplest suited social media platform for your work. Choose for your social media platforms fastidiously.
By attempting to be omnipresent, several players forget which platform is employed for what purpose. Facebook is totally different from Linkedin, Twitter and Instagram, don’t attempt to post your status or begin liking the profile photos on professional platform like Linkedin and don’t start sharing 7-10 posts every day on Facebook or Linkedin like tweets and retweets on twitter.
4) Keep a Tab on the Analytics-
Review the analytics to let content be the king for your brand. The analytics would be able to guide you which style of content the users are searching for. If you begin noticing the analytics of your social media platforms, you're more likely to feed them with a lot of acceptable content.
5) Pictures are the Correct Key to Induce Attention-
An image speaks thousand words, the old saying should perfectly match together with your branding. Use your words precisely to express about your brand and work. As an organization, you must use appropriate pictures to explain your content. The message should be crisp and clear. Social Media is a dynamic place and people don't stop at every update on their news feed. Our brains respond quickly to the photographs and colours as compared to data. Pictures are irresistible to ignore on social media, therefore it is always advised to use images to grab most of the attention.
6) Ask Engaging Questions-      

Your audience will start loving you when you’ll make them feel important, you need to stay in touch with them. We all understand that in business, it is not always possible to get in touch with the target audience frequently or most of the times. But, Social Media provides the privilege to interact with your target audience or customers. As a brand, we need to make connect with our audience; discussions on social media platforms can help attract people to the brand.

The author of this opinion article is Ms. Sadhna Arya at PR Professionals


Monday, 30 October 2017

5 Ways PR Can Build Your Brand


Public Relations imply communication with the target audience. It plays an instrumental role in maintaining a positive perception about the company which is of utmost importance because we now live in a more communication conscious society where people come across a variety of messages on an hourly basis. Here are some of the powerful PR tactics which are useful for building a brand.

  • Story Telling
Story telling is an integral part of Brand Development. An experienced PR agency can craft your unique story and build a strong brand identity for your company. When there is no one talking about your company, you risk forming a false image.

  • Brand Education
PR helps to create brand understanding and builds customers loyalty to the brand. PR Practitioners have made their mark by educating the target audience about the brand.

  • Influencers
The essence of good PR is having someone talk about your brand. Most people attach more credibility to what is communicated through PR than advertisements.

  •  Maintain Presence Across Social Media 
The social media is the most powerful marketing tool in today’s world. Apart from using the traditional media, PR agencies rely upon bloggers and influencers to connect brand with customers. Feedback on social media is rapid and PR practitioners lay emphasis on it to ascertain brand value.

  • Manage Brand Crises
PR functions such as media training and Crisis management plays an important role in branding. No matter how much planning goes into preventing crises, there are always crisis situations that cannot be foreseen. PR emphasizes on two-way communications to complete the communication cycle and turns brand crisis into big PR wins.

The author of this opinion article is Ms. Nishi Agrawal at PR Professionals